Creative direction for a brand shoot
FITH.
Creative DirectorModest activewear · @getfith.co
Published work
The shoot,
out in the world.
See the finished photographs and video on FITH’s Instagram.
View the first photo series View the second photo series Watch the published video FITH · @getfith.co
Brand: FITH
My role: creative direction
From the moodboard
to the moment on set.
I served as creative director for a FITH brand photoshoot, shaping the concept and moodboard, selecting locations, developing styling and shot plans, and directing on set.
The shoot brought the brand’s modest activewear into everyday settings, with a visual direction carried from the initial idea through the work on location.
Concept & moodboard
Establishing the creative idea and visual references for the shoot.
Locations, styling & shot planning
Turning the direction into a plan for the settings, looks, and photographs.
Direction on set
Working through the details on location to bring the concept into the frame.
The process
On location.
Two moments behind the scenes.